Not only is Pondicherry a tourist attraction because of its beautiful streets and rich culture, but it is also becoming a centre of digital development. Out of all the stories of transformation, one caught my eye: a local marketer who completely modernized their approaches.

Starting the Journey

A marketer in the centre of Pondicherry saw an opportunity. Business was changing. People started spending much more of their time online. With this opportunity, the marketer embarked on the journey of digital marketing with the only goal of helping the local businesses flourish.

Embracing Digital Tools

• Moving on from traditional marketing was a struggle at first, but eventually the marketer began to learn the following tools:
• Social Media Platforms: Promoting local products through Facebook and Instagram.
• Search Engine Optimization (SEO): Making businesses searchable online so they could be found by their customers.
• Content Creation: Community-targeted stories and visuals that were actually appealing and engaging.

Strategic Partnership

Taking the broader picture into account, the marketer embarked on collaborations with other local businesspersons on the basis of knowledge and business strategies. There was active participation in workshops and trainings aimed at nurturing a community willing to embrace new technology.

The Future

This is a continuing story. As the world goes through rapid changes in technology, there is always something new for the marketer to learn and apply so that businesses in Pondicherry stay relevant and connected.